Salesforce’s Dreamforce Day 1 – 170,000 Customers and Clients Converge in San Francisco

The colossal annual conference started Monday with a bang. Each Dreamforce usually brings big announcements from CEO Benioff. His keynote address emphasized these points.

The Fourth Industrial Revolution

It’s a phrase credited to Klaus Schwab of the World Economic Forum. Benioff describes it this way – the 1st in 1784 was driven by Steam, the 2nd in 1870 was driven by electricity, the 3rd in 1969 was driven by Computing. The 4th is driven by Intelligence. Meaning the terms we hear from technology companies so often – Artificial intelligence, the Internet of Things and Robotics. Add to that the value of social platforms and mobility, and you get the picture. Salesforce’s play in this is helping companies connect with customers in a fresh new way, and in a way customers have come to expect from sophisticated enterprise.

Technology as a Force for Good

Salesforce is perfect for non-profits. It beats out donor management packages decisively. Partly because of the robustness of the platform. Partly because donates 10 Sales Cloud Enterprise Level licenses to any 501(c)(3) and provides heavy discounts for all of its packages. This year, Benioff highlighted a couple of specific do-good organizations – Sylvia Acevedo, CEO of the Girl Scouts, who implemented Salesforce nation-wide recently, and a new organization called Thorn, organized by actor Ashton Kutcher which fights trafficking and the exploitation of children. Inspiring stuff!

Be Color Brave

Salesforce early on was determined to create diverse teams within their organization. They understand the value different perspectives and frames of reference contribute to an innovative team. But more than that, Salesforce and its leaders have been a public voice for gender and race diversity. Equality is a core tenant of the business. A conversation with Mellody Hobson – President of Ariel Investments, member of the Board of Directors for the Starbucks Corporation, as well as Estee Lauder Companies, Inc., and one of Time Magazine’s 100 Most Influential People in the World – brings this quote from the impressive individual: “I don’t want to live in a world where being a black woman is a series of miracles.”

Now, on to Day 2…



Posted on

November 7, 2017