Salesforce: Not Just a CRM

Oct 11, 2016

With a name like Salesforce™, it’s just about sales – right?

Wrong—while Salesforce started as a CRM (customer relationship management) platform, the company has shifted way beyond the original software introduced in 1999. But what is it, exactly?

Let’s take a deeper look at what Salesforce means today:

Setting the Record Straight

With respect to CRM platforms, Salesforce® is hands down the best of CRMs. Right out of the box, Sales Cloud™ delivers robust functionality that brings in leads, helps you to understand your opportunity pipeline and analyze what’s happening with each of your prospects and customers.

It Doesn’t Stop There

What most people don’t realize is that there is a Salesforce® solution for every part of your business model. Whether you’re looking for something to boost sales, marketing or even your online community, there’s a Salesforce solution to fit your unique needs. There’s more than just one Salesforce© cloud: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Analytics Cloud, IOT Cloud, Commerce Cloud. Learn more about all of the Salesforce™ business applications.

Customize without Coding

The Salesforce platform™ is equipped with powerful tools that allow experienced consultants to customize without hours of time spent coding. Salesforce’s mantra is “click, not code.” Salesforce has invested in the declarative side of software development. If your business purchases one of the clouds, experienced consultants are now able to customize the application to your specific needs pretty quickly.

Alex Williams, a TechCrunch staff writer, once said that Salesforce is a platform company. Period.** It’s not just CRM, it’s a powerful and flexible platform that can be used to create many solutions.

Extending Innovation

Because of the Salesforce platform™, Salesforce Application Innovative Partners have created a myriad of products that are based on the platform including things like ERP (yes, you read right!) from the likes of FinancialForce, Intacct and Sage. Check out the AppExchange to learn more about thousands of products developed to work with the Salesforce platform.

Industry-Specific Solutions

Salesforce and its partners have developed solutions specific to niche industries like healthcare, financial services, retail, manufacturing and consumer goods. Each of these solutions have been optimized for your industry and developed to meet your sector’s biggest challenges and opportunities.


Now that we’ve debunked some of the myths surrounding the Salesforce platform, it’s easy to see that this flexible and powerful platform is much more than just your average CRM. With so much to offer, ADP Solutions can help your team create custom business solutions designed to extend the boundaries of possibilities to drive innovation and bottom-line results for your business. To learn more about how the Salesforce platform can streamline your processes and maximize the efficiency of your business, call us for a consultation today.

**To read the full article by Alex Williams published on TechCrunch, click here.